TomSwiftisaninventor,andthesearehisadventures.ThelocaleisthelittletownofShoptoninupstateNewYork,nearLakeCarlopa.WhilesomeofTom’sinventionsarenotwell-foundedinascientificsense,otherselaborateddevelopmentsinthenewsandinpopularmagazinesaimedatyoungscienceandinventionenthusiasts.Presentingthemselvesasaforecastoffuturepossibilities,theynowandthenhitclosetothemark.Somepredictedinventionsthatcametrueinclude“phototelephones”,verticaltakeoffaircraft,aerialwarships,giantcannons,and“wizard”cameras.Howeversomeotherdevices,suchasmagneticsilencersformotors,havenotappearedyet.-adaptedfromWikipediabyKarenMerline
ThebookchroniclestheextraordinarylifeandleadershipofRome’sEmperorJuliusCaesar,fromhisearlyyearstohisassassination.
InTomSwiftandHisAirship,TomSwifthasfinishedhislatestinvention-theRedCloud,afastandinnovativeairship.Tomisanxiousforacross-countrytrial,butjustbeforeheandhisfriendstakeoff,theShoptonbankisrobbed.NosoonerisTomintheairthanheisblamedfortherobbery.Suddenly,he'sawantedfugitivebutdoesn'tknowwhyuntilhe'shalf-wayacrossthecountry.Withnosafeharbororfriendonthelandbelow,TommustracebacktoShoptontoclearhisnamebeforehe'sshotoutofthesky.
Therearecertainnameswhicharefamiliar,asnames,toallmankind;andeverypersonwhoseeksforanydegreeofmentalcultivation,feelsdesirousofinforminghimselfoftheleadingoutlinesoftheirhistory,thathemayknow,inbrief,whatitwasintheircharactersortheirdoingswhichhasgiventhemsowidely-extendedafame.Consequently,greathistoricalnamesaloneareselected;andithasbeenthewriter'saimtopresenttheprominentandleadingtraitsintheircharacters,andalltheimportanteventsintheirlives,inaboldandfreemanner,andyetintheplainandsimplelanguagewhichissoobviouslyrequiredinworkswhichaimatpermanentandpracticalusefulness.ThisvolumeisdedicatedtoHannibal.
Therearecertainnameswhicharefamiliar,asnames,toallmankind;andeverypersonwhoseeksforanydegreeofmentalcultivation,feelsdesirousofinforminghimselfoftheleadingoutlinesoftheirhistory,thathemayknow,inbrief,whatitwasintheircharactersortheirdoingswhichhasgiventhemsowidely-extendedafame.Consequently,greathistoricalnamesaloneareselected;andithasbeenthewriter’saimtopresenttheprominentandleadingtraitsintheircharacters,andalltheimportanteventsintheirlives,inaboldandfreemanner,andyetintheplainandsimplelanguagewhichissoobviouslyrequiredinworkswhichaimatpermanentandpracticalusefulness.ThisvolumeisdedicatedtoQueenElizabeth.
ThisisadetailedbiographyofthelifeandadventuresofDanielBoone.Hisaccomplishmentsarebrushedoverinhistoryclassesthesedaysandnotgiventherecognitiontheydeserve.ThisbiographyclearlypaintsapictureofthebenevolentpersonofDanielBooneaswellastheachievementshemadeinfurtheringEuropeansettlementinAmerica.
Threefellowtravelersonatrainenterintoadiscussionconcerningwhattheywouldcallan‘indiscreetletter.’Thediscussionalbeitshort,producessomeratherinterestingrevelationsduringthejourneyandatjourney’send.
LuluBettisaspinster,livingattheturnofthe20thcenturyessentiallyasaservantwithhersisterInaandbrother-in-lawDwight.Sheis,uncomplainingly,"thefamilybeastofburden,"livinginthebackgroundandtendingtothefamily'sneeds.Itthereforesurpriseseveryone,Luluincluded,whenDwight'svisitingbrotherNinianproposestoher,andsheaccepts.ThesurpriseisevengreaterwhenLulureturnshomealonefromtheirhomeymoontrip,withthenewsthatNinianwasalreadylegallymarriedbeforehemarriedher.WhatfollowsbringsLuluintoconflictwiththeself-satisfiedDwight,forcinghertochoosehowshedefinesherself,withunexpectedresults.Thisnovelisthebasisofthe1921playforwhichZonaGalebecamethefirstwomantowinthePulitzerPrizefordrama.Theoriginalendingoftheplay,inwhichLulugainsfreedombywalkingawayfromthesecurityofthefamily,wasconsideredsocontroversialthatanewendingwaswritten.Inthis,thebook,weseetheauthor'soriginalintent.
Flatland:ARomanceofManyDimensionsisan1884sciencefictionnovellabytheEnglishschoolmasterEdwinAbbottAbbott.Asasatire,FlatlandofferedpointedobservationsonthesocialhierarchyofVictorianculture.However,thenovella’smoreenduringcontributionisitsexaminationofdimensions;inaforewordtooneofthemanypublicationsofthenovella,notedsciencewriterIsaacAsimovdescribedFlatlandas“Thebestintroductiononecanfindintothemannerofperceivingdimensions.”Assuch,thenovellaisstillpopularamongstmathematics,physicsandcomputersciencestudents.
TheRivalsofSherlockHolmeswasaBritishTVseriesfromtheearly70sthatdramatizedstorieswrittencontemporaneouslywiththeSherlockHolmesstoriesofSirArthurConanDoyle.Thisanthologycontainstwelveofthethirteenstoriesadaptedasepisodesforthefirstseason.Sadly,onestory,"TheMissingWitnessSensation"byErnestBramah,isnotpublicdomainintheU.S.,butcanbereadintheanthologyMaxCarradosMysteries.
GoonajourneytothecoastofMaineandimmerseyourselfinthepicturesquecommunityonOrr’sIsland.Seetheraindropsglisteningonthepineneedlesandhearthewavescrashingontherocks.Thisisataleofromance,tragedy,crustyseacaptains,animpetuousboy,alovinggirl,completewithvillagegossipsandtwistsintheplot.
"IwasonehundredmilesfromNowhere—andImeanthatliterally—whenIspottedthisgirloutofthecornerofmyeye.I'dbeenkeepinganextralookoutbecauseIstillexpectedtheotherundeadbuggerleftoverfromthemurderpartyatNowheretobestalkingme."InaPostapocalypticworld,thefewpeopleleftmustbestrong.Andmustnothesitatetokill.Ofcourse,killinganotherDeathlanderwasoneofthechiefpleasuresandurgesofallthesolitarywandersinthisvastwasteland.Killandkillagain.Butthisotherwasagirlandthatbroughtupthesecondgreaturge:sex.Whichwasittobetoday?Perhapsboth?
TherehasbeenlotsoftalkontheoriginsoftheFrenchnovelofthe19thcentury:Stendhal,Balzac,Dumas,Gautier,SandorHugo.OneoftenforgetsEugeneSue.Still,TheMysteriesofParisoccupiesauniquespaceinthebirthofthisliterarygenre:itentrancedthousandsofreadersformorethanayear(evenilliterateswhohadepisodesreadtothem)andwasalsoamajorworkintheformationofacertainformofsocialconsciousness.Oneoftenhearsthatthe1848revolutionwaspartlyborninthepagesoftheMysteriesofParisor,moreappropriately,thattheMysteriesofParishelpedcreateaclimatewhichallowedthe1848revolutiontooccur.
公元前4—3世纪之交,雅典哲学家德米特里厄斯(DemetriusPhalereus)编辑了第一部伊索寓言集:《伊索故事集成》(AssembliesofAesop'sTales),据介绍,书中包含早期的伊索寓言故事约200则。可惜的是现在这本书已经亡佚。公元1—2世纪,费德鲁斯(Phaedrus)和巴布里乌斯(Babrius)分别用拉丁文和希腊文编新版《伊索寓言》 订了诗体的伊索寓言,但新版《伊索寓言》是流传不广。十四世纪初,东罗马帝国的僧侣学者普拉努德斯搜集和整理了当时听到的和陆续发现的古希腊寓言抄本,编成《伊索寓言》。1479年印刷。书中有150则寓言。这就是现在我们常识的“伊索寓言”的最初版。此后数百年间的各种版本都是从这个版本发展而来。
TheShriekingPitisoneofArthurRees'searlierworks,andisagoodoldfashionedmurdermysterystory.GrantColwyn,aprivatedetective,isholidayinginEastAngliawhenhenoticesayoungmanatanearbytablebehavingpeculiarly.Theyoungmanlaterleavesthehotelwithoutpayinghisbill,andturnsupinanearbyhamletintheNorfolkmarsheswherehetakeslodgingsatthevillageinn.Thenextday,anotherguestattheinnisfounddead,andtheyoungmanismissing.CanColwynsortoutthemysteryandprovetheyoungman'sinnocenceonewayorthetheother?
UlyssesS.Grantwasthegreathero(fortheNorth)intheCivilWarandthe18thPresidentoftheUnitedStates.Thisshortbiographyisonly145pagesinalittlepamphletsize.TheauthorisfamousforhisstoriesoftheOldWest,buthealsowroteasubstantialbodyofnonfictionliterature.
AnalienracehasputastationonEarthandotherplanetsinordertostealtheraysofthesun,possiblecausingthesuntonovawithintwoyears.BurlDenning,ahighschoolstudent,istheonlypersonwhohasthepowertostopthealienproject.CanheandthecrewoftheexperimentalspaceshipMagellanactintimetosavetheearth?
ItisduringWorldWarI.Achemist,SandyGraham,hasdiscoveredanewpowerfulexplosive,buthelet'sitslipinaLondonrestaurantthathehasmadethediscovery.Grahamisreadytojoinsomefriendsforluncheonattherestaurantbutchoosestocleanupbeforejoiningthem.Henevercomesoutoftherestroom.Severalspiesfromdifferentgovernmentssetouttofindhimandtheformula.Whatwasparticularlyinterestingtomeaboutthisespionagenovelisthatitwaswrittenin1918,butitcouldjustaseasilyhavebeenfromtoday.
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AschoolgirlstoryabouttwoIllinoisteensandtheadventurestheyhavewithfamily,friendsandthechancetogotoaboardingschoolinMichiganintheearly1920's.
AcollectionoffolkandfairytalesfromtheEmeraldIsle.Thereisanearlierversionofthisbook-CelticFairyTales,butthisrecordingwasdonefromadifferentbookinProjectGutenberg.Samebook,newreaders!
Inheritors,(1921)byAmericandramatistSusanGlaspellconcernsthelegacyofanidealisticfarmerwhowillshishighlycovetedmidwestfarmlandtotheestablishmentofacollege(ActI.)Fortyyearslater,whenhisgranddaughterstandsupfortherightsofHindunationalstoprotestatthecollegehergrandfatherfounded,shejeopardizesfundingforthecollegeitselfandsetsherselfagainstherownuncle,presidentoftheinstitution'strustees(ActsII&III.)Ultimately,shedefiesherfamily'swishes,andasaconsequenceisboundforprisonherself(ActIV.)Theplaywasastirringdefenseoffreespeechandanindividual'sabilitytostandforhisorherownidealduringatimeofaggressiveanti-CommunistpoliticsintheUS.InheritorswasfirstperformedatProvincetownPlayhousein1922,thelastofGlaspell'splayspresentedthere.IthasbeenrevivedinNewYorkCitybyMirrorRepertoryin1983andMetropolitanPlayhousein2005.
Meno(AncientGreek:Μένων)isaSocraticdialoguewrittenbyPlato.WrittenintheSocraticdialecticstyle,itattemptstodeterminethedefinitionofvirtue,orarete,meaninginthiscasevirtueingeneral,ratherthanparticularvirtues,suchasjusticeortemperance.Thegoalisacommondefinitionthatappliesequallytoallparticularvirtues.Socratesmovesthediscussionpastthephilosophicalconfusion,oraporia,createdbyMeno'sparadox(akathelearner'sparadox)withtheintroductionofnewPlatonicideas:thetheoryofknowledgeasrecollection,anamnesis,andinthefinallinesamovementtowardsPlatonicidealism.
ClarenceandEmmelineMumfordareinforarealtreatwhentheytakeintheyoung,outspokenMissLouiseDerrickastheirguest.SheddingalightonclassstrugglesintheVictorianera,ThePayingGuestoffersalookatjustwhat"propersociety"expects.
Twice-ToldTalesisashortstorycollectionintwovolumesbyNathanielHawthorne.Thefirstwaspublishedinthespringof1837,andthesecondin1842.Thestorieshadallbeenpreviouslypublishedinmagazinesandannuals,hencethename.
GeorgeSand(thepennameofAmantine-Lucile-AuroreDupin1804-1876)isfamousforflauntingtheconventionsofbehavourexpectedofwomenofherstandinginFranceatthetimeandforhernumerousromanticliaisonsincludingherlongstandingaffairwithChopin.TheDevil’sPool(publishedin1846asLaMareauDiable)isoneofseveralshortpastoralnovelsdrawnfromherchildhoodexperiencesintheruralFrenchregionofBerri.Ittellsthestoryofayoungwidower,Germain,who,attheinsistenceofhisfather-in-law,setsouttoremarrysothathewillhavesomeonetohelpraisehisthreeyoungchildren.
品牌运作能否成功,关键在于能否获得消费者认知。并且获得认知的成本越少越好。只有获得认知的投入比竞争对手更合理,更高效。我们才能够持续地获得回报。通过上述成功品牌的思考,他们成功地秘诀是获得了消费者的认知。问题在于,如何有效地低成本地获得消费者的认知?获得认知的基本途径是什么?这就是差异化!品牌获取消费者认知的核心力量在于差异化。赋予产品以鲜明的差异,予以足够的、统一的形式表达,从而使品牌与众不同。这就是品牌4S战略的第一个表达----差异化表达。全世界成功的品牌都有各自独特的核心差异化,用这个差异来打动消费者,让消费者青睐并且迷恋。所以品牌的核心力量在于不同。
ScaramoucheisaromanticadventureandtellsthestoryofayoungaristocratduringtheFrenchRevolution.Hissuccessiveendeavorsasalawyer,politician,actor,lover,andbuffoonleadhisenemiestocallhim“Scaramouche”(alsocalledScaramuccia,aroguishcharacterinthecommediadell’arte),butheimpressesmanywithhiselegantorationsandprecisionswordsmanship.Thelaterfilmversionincludesoneofthelongest,andmanybelieve,bestswashbucklingsword-fightingsceneseverfilmed.
TheGettingofWisdomtellsthestoryofLauraRambotham,a12-year-oldgirlwhoisjuststartingatherboardingschool.ThisisbasedonHenryHandelRichardson’sexperiencesofherownschool,thePrebysterianLadiesCollegeincentralMelbourne.Thestorygoesthroughherfriendsandenemiesandallthelifeofaboardingschoolinearly20thcenturyAustralia,andallthesubjectsandlearningtoo.Lauralearnsalotbuthereducationdoesnotsatisfyher,andhersociallifeisthrownuponherasverydifferentfromherpeers.